Alterna CAVIAR Infinite Color Hold Shampoo 250ml
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Experience 70-Day vibrant color and shine.*
A gentle, sulfate-free cleanser that contains the Dual Capture Complex which provides powerful UV protection, minimizing color fade for lasting color vibrancy while replenishing lost moisture.
Clinically shown results after 70 days:
- 100% of participants felt their color was rich, shiny and vibrant*
- 93% users agreed the test regimen combated fade-out*
- 93% users agreed the test regimen combated dry-out*
- 97% users agreed the test regimen gave them lasting color*
*with use of Caviar Infinite Color Hold Shampoo, Conditioner and Vibrancy serum when used as a leave-in treatment vs. untreated hair.
Massage throughout wet hair, rinse. Repeat if necessary.